The "Train-to-Own" Accelerator: Turn Your Junior Marketers Into Performance Machines
This isn't training it's a capability engine. We install the exact playbooks, systems, and frameworks that power Australia's top performance agencies directly into your team. In 12 weeks, they go from reactive task-doers to strategic growth drivers.
The Gap: Your Team Has Potential, Not Capability
You hired a marketing coordinator or junior manager, but they lack the strategic frameworks and systems to execute at the level your business needs. Now you're the de facto CMO, and you don't have time for that.
The "Junior Trap":
- ✗You hired someone affordable, but they need constant direction
- ✗They know how to run ads, but not how to build a strategy
- ✗Every campaign feels reactive, not proactive
- ✗You're spending more time managing them than leading the business
- ✗They lack the frameworks agencies use to scale performance
- ✗Upskilling them seems impossible without hiring an expensive coach
The Engine They're Missing:
- Agencies aren't smarter they have better systems and playbooks
- They follow documented processes that ensure consistency and performance
- Junior agency staff execute senior-level strategies built over years
- They have frameworks for testing, scaling, and optimisation
- You've been paying $10,000/month for access to this engine
- Now you can install it permanently for a fraction of the cost
The Truth:
Your team doesn't need to be replaced they need to be upgraded. We install the exact systems, playbooks, and strategic frameworks that transform junior marketers into high-performing operators who execute like an agency, but work exclusively for you.
The 12-Week "Train-to-Own" Accelerator
This isn't a course it's a capability engine installation. We embed directly into your business, audit your current state, install our high-performance systems, and upgrade your team to execute independently. In 12 weeks, they transform from reactive to strategic.
The Audit & SOP Install
Weeks 1-4
- Audit your ad accounts, analytics, and marketing tech stack
- Identify performance gaps and quick wins
- Upload our 'Agency-Level' SOPs to your Google Drive or Notion
- Set performance benchmarks and 90-day targets
- Map your customer journey and conversion funnel
Outcome:
Your team has access to proven systems and knows exactly what needs to improve.
The Skill Transfer
Weeks 5-8
- Weekly workshops: Profitable Paid Media, Retention/Email Strategy, Data & Reporting
- Live campaign audits and optimisation sessions
- Creative testing frameworks and messaging development
- Attribution and analytics deep-dives
- Q&A sessions and troubleshooting real campaigns
Outcome:
Your team understands the 'why' behind strategy, not just the 'how' of execution.
The Handover
Weeks 9-12
- Your team runs campaigns independently; we critique and guide
- Build custom dashboards and reporting cadences
- Establish internal review processes and QA checklists
- Document your unique playbooks and workflows
- Final certification: 'Agency Ready' status
Outcome:
Your team operates like a high-performing agency but they work for you.
12-Week Investment: $12,000 + GST
Compare this to 12 months of agency fees ($120,000+) or hiring a senior manager ($150,000+ per year). For a one-time investment, your team gains permanent capability.
The Full Training Syllabus
Here's exactly what your team will learn across the 12-week program. These are the same modules we use to train agency teams managing millions in ad spend.
Paid Media Mastery
- Facebook Ads Manager training: Campaign structures, audience targeting, and creative testing
- Google Ads auditing: Search, Shopping, Display, and Performance Max campaigns
- Budget allocation frameworks and bidding strategy optimisation
- Attribution models and conversion tracking setup
- A/B testing methodology and statistical rigour
- Scaling profitable campaigns without burning budget
The Content Engine
- How to produce creative at scale without an agency
- Brief templates for designers and copywriters
- Content calendars and production workflows
- Creative testing frameworks (hooks, angles, formats)
- User-generated content (UGC) and influencer collaboration
- Repurposing content across channels efficiently
Data & Truth
- Building reports that show profit, not just clicks
- Setting up GA4, GTM, and conversion tracking correctly
- Attribution and multi-touch tracking for complex funnels
- Dashboard design in Looker Studio or Tableau
- Defining KPIs that matter (CAC, LTV, ROAS, contribution margin)
- Presenting data to leadership and boards
Retention & Email Strategy
- Email marketing fundamentals: Segmentation, personalisation, automation
- Klaviyo mastery for eCommerce retention (flows, campaigns, segmentation)
- SMS marketing and post-purchase engagement
- Customer lifecycle marketing and re-activation campaigns
- Building loyalty programs and referral systems
- Churn prevention and win-back strategies
Strategy & Planning
- Building 90-day marketing roadmaps
- Channel prioritisation and budget allocation
- Go-to-market planning for product launches
- Competitive analysis and positioning frameworks
- Testing roadmaps and experimentation calendars
- Aligning marketing to revenue targets and business goals
Marketing Operations
- Standard Operating Procedures (SOPs) for campaign launches
- Quality assurance checklists and review processes
- Marketing tech stack optimisation and integration
- Team workflows and collaboration best practices
- Daily standups, weekly reviews, and monthly strategy sessions
- Documentation and knowledge management systems
What's Included in the Program
This is a complete transformation package, not just training sessions. Here's everything your team gets:
12 Weekly Training Workshops
Live, hands-on sessions covering all modules with Q&A and real campaign reviews.
Agency-Grade SOPs & Templates
Over 50 documents including campaign launch checklists, brief templates, and reporting frameworks.
Ad Account Audit & Setup
Complete technical audit of your Google Ads, Meta Ads, and analytics setup with fixes applied.
Custom Dashboard Build
We build your performance dashboard in Looker Studio or your preferred tool, tailored to your KPIs.
Unlimited Email Support
Your team can ask questions anytime during the 12 weeks via email or Slack.
Campaign Review Sessions
Bi-weekly live reviews of your active campaigns with optimisation recommendations.
Final Certification
'Agency Ready' certification for team members who complete the program and demonstrate competency.
6-Month Alumni Support
After the program ends, your team gets 6 months of email support for ongoing questions.
Team Pricing: Bring Your Whole Department
The $12,000 investment covers up to 5 team members. Need to train more? We offer volume discounts for larger teams and multi-office organisations.
Who This Program Is For
Post-Agency Businesses
You've fired your agency and built an internal team, but they need systems and training to perform at the level you expect.
Growing SMEs ($5M - $50M)
You have 1-3 marketers who are capable but lack the strategic frameworks and playbooks to scale performance.
Start-Ups with Junior Teams
You hired affordable talent and need to upskill them quickly without hiring expensive senior managers or consultants.
This Program Is NOT For:
Transforming Teams, Not Just Training Them
"My junior marketing manager is now performing like a Head of Growth thanks to this training. We went from reactive campaigns to having a 90-day roadmap with clear KPIs and testing frameworks. The ROI on this program paid for itself in the first quarter."
Sarah Mitchell
Founder, $12M eCommerce Brand
"We were spending $8,000/month on an agency that was basically running our ads. After this program, our team took over and we're now outperforming the agency's results. The SOPs and frameworks are gold we reference them every week."
David Chen
CMO, B2B SaaS Company
Australian marketing professionals trained through our programs
Of teams report doubling their confidence in campaign execution
To transform junior marketers into strategic, agency-level performers
Frequently Asked Questions
How is this different from online marketing courses?
This isn't a pre-recorded course. It's a 12-week mentoring program where we audit your actual campaigns, install our SOPs into your systems, and train your team on their real work. Everything is customised to your business, not generic theory.
Can we do this remotely or does it require on-site training?
The entire program is delivered remotely via Zoom, Slack, and shared workspaces. However, if you're based in Sydney, Melbourne, or Brisbane, we can do quarterly on-site sessions as part of premium packages.
What if our team doesn't have time for 12 weeks of training?
Each weekly session is 90 minutes, and we work around your team's schedule. The real work happens in their day-to-day execution where they apply what they learn. If 12 weeks is too fast, we offer extended timelines.
Do you offer ongoing support after the 12 weeks?
Yes. All participants receive 6 months of email support after the program ends. We also offer alumni coaching packages and quarterly refresher workshops.
What size team is this designed for?
The standard program accommodates up to 5 team members. For larger teams (6-20 people), we offer enterprise packages with additional cohorts and custom pricing.
Can we customise the curriculum to our industry?
Absolutely. While the core frameworks are universal, we tailor examples, case studies, and implementation to your industry whether eCommerce, SaaS, B2B, or professional services.
What happens if we're not satisfied with the training?
We offer a 30-day money-back guarantee. If after the first 4 weeks you're not seeing value, we'll refund your investment minus any delivered materials.
Is this suitable for eCommerce vs B2B vs SaaS?
Yes. The program covers channel-agnostic fundamentals (strategy, data, operations) and includes industry-specific modules. We train eCommerce teams on Klaviyo and retention, B2B teams on LinkedIn and pipeline marketing, etc.
Ready to Upskill Your Marketing Team?
Stop wishing your team had agency-level skills. Give them the systems, training, and mentoring to make it happen. Book a call to discuss your team's needs and get a custom training proposal.
Or email us directly at mastermcc@3pdigital.com.au or call 0414 017 980