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Free Resource

Chaos is a choice. Order is a system.

Digital Marketing SOPs: The Systems You Need to Run a Team

Scale your team without chaos. Discover the core Standard Operating Procedures (SOPs) successful in-house teams use for reporting, launching, and testing.

Get Free Daily Standup SOPGet Custom SOPs Built
Get the Daily Standup Agenda (Free PDF)
The exact 15-minute agenda that keeps high-performance marketing teams aligned every single day

What's included in this free SOP:

  • The 3-question format that keeps standups under 15 minutes
  • How to identify and eliminate blockers before they cost you money
  • Pre-meeting template to reduce status updates and increase problem-solving
  • Rules for keeping the standup productive (not a time-wasting meeting)

No spam. Unsubscribe anytime. We'll also send you our weekly newsletter with more free SOPs and marketing systems.

Why this matters: Most teams waste 30+ minutes in morning meetings talking about everything except what matters. This SOP cuts that time by 50% while doubling accountability.

Why Teams Without SOPs Fail

Here's what happens when you scale without systems

Without SOPs
  • ✗Everyone does things differently
  • ✗Mistakes get repeated (wasted ad spend)
  • ✗You can't delegate without micromanaging
  • ✗New hires take 6+ months to get up to speed
  • ✗No accountability (who dropped the ball?)
With SOPs
  • ✓Consistent quality across all campaigns
  • ✓Mistakes caught before going live
  • ✓Confident delegation with clear handoffs
  • ✓New hires productive in 2-4 weeks
  • ✓Clear ownership and accountability

Bottom line: SOPs are the difference between a team that scales and a team that crumbles under growth.

Build SOPs with Our Team

The "Rhythm": How High-Performance Teams Operate

Every successful in-house marketing team follows this cadence

Daily Standup
15 minutes, every morning at 9:00 AM
Daily

Purpose:

Quick sync to identify blockers, align on priorities, and ensure everyone knows what success looks like today.

Format (3 Questions Per Person):

  1. 1.What did I complete yesterday?
  2. 2.What am I working on today?
  3. 3.What's blocking me?

The Rules:

  • Stand up (literally, keeps it short)
  • No problem-solving (park detailed discussions for after)
  • Document blockers (assign owner immediately)
  • 15 minutes max (use a timer)

Pro Tip: Use a shared Slack channel or Notion doc to log updates beforehand. The standup becomes a discussion, not a status dump.

Weekly Performance Review
60 minutes, every Monday at 10:00 AM
Weekly

Purpose:

Review last week's performance against goals and plan optimisations for the week ahead.

Agenda:

1
Last Week's Numbers (15 min)
  • • Revenue vs. target
  • • Cost per acquisition (CPA) trends
  • • Channel performance breakdown
  • • Landing page conversion rates
2
What Worked / What Didn't (20 min)
  • • Winning ads/campaigns (scale these)
  • • Losing campaigns (pause or pivot)
  • • Surprises (good or bad)
3
This Week's Plan (20 min)
  • • New campaigns launching
  • • Tests to run (copy, creative, audience)
  • • Budget reallocations
4
Blockers & Resource Needs (5 min)
  • • Creative assets needed
  • • Developer support required
  • • Budget approval requests

Template Included: We provide a pre-built Google Sheet with all the KPIs tracked automatically. Download it below.

Monthly Strategy Session
2 hours, first Monday of every month
Monthly

Purpose:

Zoom out from daily tactics and evaluate strategic direction, competitive landscape, and big bets for the quarter.

Agenda:

Performance vs. Goals (30 min)
  • • Monthly revenue vs. target
  • • Customer lifetime value (LTV) trends
  • • Payback period improvements
Competitive Analysis (30 min)
  • • What are competitors doing differently?
  • • New entrants or threats
  • • Market positioning shifts
Big Bets & Experiments (40 min)
  • • New channels to test (TikTok, influencer, PR)
  • • Product launches requiring marketing support
  • • Brand vs. performance balance
Team & Resources (20 min)
  • • Do we need more headcount?
  • • Training or upskilling needs
  • • Tool/software requests

Need Help Running These Sessions? We can facilitate your first three monthly strategy sessions to embed this rhythm into your team. Learn about our training services.

The Checklist That Saves Thousands

Campaign Launch Checklist: Prevent Wasted Ad Spend

Use this 12-point checklist before every campaign launch to catch mistakes before they cost you money

Pre-Launch Checklist
Complete every item before clicking "Publish"

1Setup & Targeting

2Creative & Copy

3Tracking & Pixels

4Landing Page

⚠️ Real Cost of Skipping This Checklist:

We've seen teams waste $5,000-$20,000 in a single day from preventable mistakes: wrong targeting, broken tracking, or mismatched offers. This 5-minute checklist pays for itself instantly.

Want this as a printable PDF or Notion template?

Download Campaign Launch Checklist
Don't DIY This Alone

We Can Teach This to Your Team

Reading SOPs is one thing. Embedding them into your team's DNA is another. Our Marketing Training & Workshops service will:

Customise SOPs to Your Business

Not every SOP fits every business. We'll adapt these frameworks to your industry, team size, and goals.

Train Your Team Live

We'll run workshops with your marketing team to implement these processes and answer questions in real-time.

Build Your Documentation

We'll create the Notion wikis, Google Sheets, and Slack templates your team needs to execute flawlessly.

Audit & Optimise

After 30 days, we'll review what's working and refine the processes based on your team's feedback.

View Training ServicesBook a Strategy Call

Typical engagement: 4-6 weeks. Investment starts at $12,000.

Download the Complete SOP Pack

Get instant access to our battle-tested marketing SOPs, templates, and checklists

Daily Standup Template

Notion & Slack templates included

Weekly Performance Review Dashboard

Google Sheets with auto-calculations

Monthly Strategy Session Agenda

PDF with facilitation guide

Campaign Launch Checklist

Printable PDF + Notion database

Marketing Reporting Templates

Weekly, monthly, and quarterly reports

We'll email you the download link. No spam, ever.

Need help implementing these SOPs? Our training services can get your team running like clockwork in 30 days.

Stop Winging It. Start Systemising.

SOPs aren't sexy, but they're the difference between a team that thrives and a team that barely survives. Let's build yours together.

Book a Strategy CallView Training Services