Proof, Not Promises

Real Results: How Australian Brands Fired Their Agencies & Scaled

See how eCommerce, B2B, and SaaS brands moved away from agency retainers to build high-performance in-house teams. Real numbers. Real timelines. Real transformation.

Filter by Industry:

eCommerce90 Days Transformation

Premium Automotive Accessories

From Agency-Dependent to In-House ROAS Champions

The Problem

Spending $10,000/month on Agency, Zero Transparency on Ad Strategy

This premium automotive accessories brand was locked into a 12-month agency contract at $10,000/month. Every month, they received a templated PDF report full of 'impressions' and 'reach' but no insight into why ROAS was declining. When they asked for ad account access, the agency stonewalled. They were paying for results they didn't own.

The Solution

We helped them reclaim their ad accounts, hired a Digital Marketing Manager through our recruitment service, and implemented our 12-week training program. Within 90 days, the new in-house team was running Meta Ads and Google Shopping independently with full transparency.

The Results

$120,000

Annual Savings

Agency retainer eliminated

+247%

ROAS Improvement

From 2.1x to 7.3x ROAS on Meta Ads

$95,000

Team Cost

Full-time Digital Marketing Manager salary

100%

Campaign Control

Full ownership of ad accounts and data

Premium Automotive Accessories marketing results dashboard showing improved performance metrics

"We went from begging our agency for campaign updates to having a daily Slack channel where our team discusses testing strategies. The transparency alone was worth the transition."

— Head of eCommerce

eCommerce120 Days Transformation

Online Fashion Retailer

From Vanity Metrics to Revenue-Focused Growth

The Problem

Agency Optimising for Clicks, Not Conversions or Lifetime Value

This fast-growing online fashion retailer was spending $8,500/month on an agency that bragged about 'record-breaking traffic' every quarter. But revenue wasn't growing proportionally. The agency was optimising campaigns for cheap clicks, not profitable customers. Retention campaigns and email flows were completely ignored.

The Solution

We audited their entire marketing stack, identified that their agency had never set up proper conversion tracking, and recruited a seasoned eCommerce Marketing Manager. We then trained the internal team on Meta Ads, Google Shopping, and Klaviyo retention strategies with a focus on Customer Lifetime Value (CLV).

The Results

+189%

Revenue Growth

Year-over-year revenue increase

34%

Email Revenue

Of total revenue now from owned channels (was 8%)

+156%

Customer LTV

Average customer lifetime value improvement

-42%

Marketing Efficiency

Cost per acquisition reduction

Online Fashion Retailer marketing results dashboard showing improved performance metrics

"Our agency was obsessed with vanity metrics. Now our team focuses on profit margins, repeat purchase rates, and email flows. We've never been more profitable."

— Founder & CEO

SaaS150 Days Transformation

B2B SaaS Platform

From Lead Generation Chaos to Pipeline Predictability

The Problem

Burning $15,000/Month on Agencies with Zero MQL-to-Customer Tracking

This B2B SaaS company selling project management software was working with two agencies: one for 'brand awareness' and another for 'performance ads.' Combined spend: $15,000/month. Neither agency tracked Marketing Qualified Leads (MQLs) to closed deals. Sales blamed marketing for poor lead quality, and marketing blamed sales for not following up. No one knew what was working.

The Solution

We fired both agencies, hired a Head of Growth through our recruitment service, and implemented attribution tracking from first touch to closed revenue. We trained the internal team on LinkedIn Ads, Google Search, and a full-funnel content strategy. The focus shifted from 'more leads' to 'qualified pipeline.'

The Results

$180,000

Annual Savings

Both agency retainers eliminated

+312%

Pipeline Quality

MQL-to-Customer conversion rate improvement

-58%

CAC Reduction

Customer Acquisition Cost decreased

-23 Days

Sales Cycle

Faster close rate with better-qualified leads

B2B SaaS Platform marketing results dashboard showing improved performance metrics

"For the first time in three years, sales and marketing are aligned. We know exactly which channels drive revenue, and our Head of Growth owns the entire funnel."

— VP of Sales & Marketing

The Pattern: Why In-House Teams Win

Across every case study, these brands followed the same playbook to scale profitably.

Reclaim Account Ownership

Stop renting your ad accounts and pixels. Every successful brand took back full control of their marketing infrastructure before making any other moves.

Hire for Strategy, Not Execution

These brands didn't hire juniors first. They brought in experienced marketers who could audit, strategise, and build systems, then scaled the team around them.

Implement SOPs & Training

In-house teams that scale all have one thing in common: documented processes. SOPs turned chaos into consistency and enabled growth without bottlenecks.

Ready to Write Your Own Success Story?

These brands didn't do this alone. We guided them through the entire transition with fractional CMO support, recruitment, and team training. Let's build your roadmap.

The ROI of Firing Your Agency

Let's do the maths. Here's what the average brand saves and gains in Year 1.

Typical Agency Model (Annual)

Monthly Retainer$10,000/month
Setup Fees$5,000
Annual Total$125,000

Reality Check: You don't own the strategy, the accounts, or the data. When you leave, you start from scratch.

In-House Model (Annual)

Marketing Manager Salary$95,000
Training & Setup$12,000 (one-time)
Annual Total$107,000

What You Own: The strategy, the campaigns, the data, and the team member. The capability compounds year over year.

Year 1 Savings: $18,000+

Plus: Full ownership, faster execution, and aligned incentives.

Year 2 savings increase to $30,000+ as training costs disappear.

Your Turn: Fire Your Agency, Build Your Team

These brands aren't special. They just made the decision to take control. Book a free strategy call and we'll show you the exact roadmap to replicate these results.

Proof, Not Promises

Real Results: How Australian Brands Fired Their Agencies & Scaled

See how eCommerce, B2B, and SaaS brands moved away from agency retainers to build high-performance in-house teams. Real numbers. Real timelines. Real transformation.

Filter by Industry:

eCommerce90 Days Transformation

Premium Automotive Accessories

From Agency-Dependent to In-House ROAS Champions

The Problem

Spending $10,000/month on Agency, Zero Transparency on Ad Strategy

The Solution

The Results

$120,000

Annual Savings

Agency retainer eliminated

+247%

ROAS Improvement

From 2.1x to 7.3x ROAS on Meta Ads

$95,000

Team Cost

Full-time Digital Marketing Manager salary

100%

Campaign Control

Full ownership of ad accounts and data

"We went from begging our agency for campaign updates to having a daily Slack channel where our team discusses testing strategies. The transparency alone was worth the transition."

— Head of eCommerce

eCommerce120 Days Transformation

Online Fashion Retailer

From Vanity Metrics to Revenue-Focused Growth

The Problem

Agency Optimising for Clicks, Not Conversions or Lifetime Value

The Solution

The Results

+189%

Revenue Growth

Year-over-year revenue increase

34%

Email Revenue

Of total revenue now from owned channels (was 8%)

+156%

Customer LTV

Average customer lifetime value improvement

-42%

Marketing Efficiency

Cost per acquisition reduction

"Our agency was obsessed with vanity metrics. Now our team focuses on profit margins, repeat purchase rates, and email flows. We've never been more profitable."

— Founder & CEO

SaaS150 Days Transformation

B2B SaaS Platform

From Lead Generation Chaos to Pipeline Predictability

The Problem

Burning $15,000/Month on Agencies with Zero MQL-to-Customer Tracking

The Solution

The Results

$180,000

Annual Savings

Both agency retainers eliminated

+312%

Pipeline Quality

MQL-to-Customer conversion rate improvement

-58%

CAC Reduction

Customer Acquisition Cost decreased

-23 Days

Sales Cycle

Faster close rate with better-qualified leads

"For the first time in three years, sales and marketing are aligned. We know exactly which channels drive revenue, and our Head of Growth owns the entire funnel."

— VP of Sales & Marketing

The Pattern: Why In-House Teams Win

Across every case study, these brands followed the same playbook to scale profitably.

Reclaim Account Ownership

Stop renting your ad accounts and pixels. Every successful brand took back full control of their marketing infrastructure before making any other moves.

Hire for Strategy, Not Execution

These brands didn't hire juniors first. They brought in experienced marketers who could audit, strategise, and build systems, then scaled the team around them.

Implement SOPs & Training

In-house teams that scale all have one thing in common: documented processes. SOPs turned chaos into consistency and enabled growth without bottlenecks.

Ready to Write Your Own Success Story?

These brands didn't do this alone. We guided them through the entire transition with fractional CMO support, recruitment, and team training. Let's build your roadmap.

The ROI of Firing Your Agency

Let's do the maths. Here's what the average brand saves and gains in Year 1.

Typical Agency Model (Annual)

Monthly Retainer$10,000/month
Setup Fees$5,000
Annual Total$125,000

Reality Check: You don't own the strategy, the accounts, or the data. When you leave, you start from scratch.

In-House Model (Annual)

Marketing Manager Salary$95,000
Training & Setup$12,000 (one-time)
Annual Total$107,000

What You Own: The strategy, the campaigns, the data, and the team member. The capability compounds year over year.

Year 1 Savings: $18,000+

Plus: Full ownership, faster execution, and aligned incentives.

Year 2 savings increase to $30,000+ as training costs disappear.

Your Turn: Fire Your Agency, Build Your Team

These brands aren't special. They just made the decision to take control. Book a free strategy call and we'll show you the exact roadmap to replicate these results.