Don't Guess Your Org Chart. Copy Ours.

Hiring a junior marketer first is the single most expensive mistake Australian businesses make when building their marketing team.

Here's what happens: You're spending $10,000-$20,000 per month on an agency, and you think, "I'll hire a junior for $65,000 and save money." Six months later, you've wasted $40,000+ on salary and opportunity cost, your junior is overwhelmed and underperforming, and you're back to square one, except now you also have to manage someone who can't deliver results.

The Right First Hire: Senior Generalist

Your first marketing hire must be a senior generalist, someone with 5+ years of experience who can build strategy, execute tactically, and eventually manage specialists as you scale.

This person should have:

• Proven track record running campaigns with real budgets ($10,000+ monthly ad spend managed)
• Hands-on execution skills (can write ads, build landing pages, analyse data, manage paid campaigns)
• Strategic thinking ability (can develop go-to-market plans, not just execute tasks)
• Management potential (will eventually lead your team as you add specialists beneath them)

Yes, this person costs $100,000-$130,000 in Australia (or $50,000-$70,000 offshore with equal quality). Yes, it's more than the junior hire. But this is the investment that actually works. This person becomes your Head of Marketing within 12-18 months and builds the team around them.