Fire Your Agency.
We Build Your Marketing Team. You Own It.
We handle recruitment, training and performance systems so you end up with a high-performing marketing team that works only for your business. All you need to do is approve the final hires.
We partner with Australian companies to build, train and retain in-house marketing teams that they fully own. Our approach makes hiring, developing and managing talent simple while creating capability that drives long-term growth. Led by Alex Frew, who served on the Google CEO Advisory Board for two years helping shape global marketing programs, and who has scaled agencies that have supported over 7,000 Australian businesses to achieve their growth goals, we bring world-class expertise directly into your organisation.
Applications close 15 December 2025. Take control of your marketing future.
The Agency Model
Is Broken.
You already know this. Here's why:
You're haemorrhaging budget on a model designed to keep you dependent. Every campaign brief takes three rounds of revisions. Every urgent request sits in a queue behind someone else's priority. You're paying $15K–$50K per month for work that could be done in-house for half the cost - if only you had the right team and systems. Meanwhile, your competitors who've built internal capability are moving at twice your speed, testing faster, iterating smarter, and keeping every dollar of margin you're handing over.
The misalignment is suffocating your growth. Your agency gets paid whether your revenue grows or flatlines. They're incentivised to keep you on retainer, not to make themselves redundant by building your capability. You've lost control of your own marketing narrative. Your brand voice is filtered through account managers who've never sat in your leadership meetings, never felt the pressure of your board, never had skin in your game. And when results don't land? There's always another "strategic pivot" to sell you.
Staying stuck means staying small. Every month you outsource is another month you're not building institutional knowledge, not developing your people, not creating a marketing engine that compounds. You're renting growth instead of owning it. And when the agency relationship inevitably sours, because it always does, you're left with nothing: no systems, no playbooks, no team that understands your business from the inside. Just a gap where your growth engine should be.
Stop Being the Client That Gets Ignored
Agencies prioritise their largest retainers. Building your own team means your priorities set the agenda.
If you're not a top account, you know the feeling. Slow responses, rotating juniors and work that only just clears the bar. The answer is not a bigger retainer. It is capability you control.
We help you hire people who work for you, report to you and focus on your goals. We set them up with the structure and skills to perform. You lead the priorities. They are your employees. The output belongs to your business.
- Your staff, on your systems and priorities
- Senior hiring standards, not rotating agency resourcing
- Capability that compounds inside your company
Stop outsourcing your growth.
Start owning it.
Build the internal marketing capability that makes agencies obsolete.
We Recruit. You Own the Team.
Forget outsourcing. These are not contractors or freelancers – they are your employees. We manage the entire recruitment process from role design and talent sourcing to shortlisting and screening. You run the final interviews and make the final hiring decision.
Choose from onshore or offshore, full-time or part-time, and remote or in-office options to suit your growth strategy. Most clients make their first hire in just 3 to 4 weeks.
What we do for you
Write role scorecards and define salary bands
Source and assess candidates across global talent markets
Manage interviews, testing and reference checks
Present a shortlist so you make the final decision
Employment models
Direct hire (recommended)
On your payroll from day one
Employer-of-Record (EOR) option
For offshore compliance and payroll
Contract-to-hire
Where you want a proving period first
Time-to-fill (typical)
Specialist roles (Paid/SEO/Content)
2–4 weeks
Manager/Lead roles
3–6 weeks
No Guarantees. Just Control and Clarity.
We replace vague promises with visibility, milestones and your right to decide at every step.
Guarantee language has lost its meaning. Instead, we make progress measurable and your decision points explicit. You see the pipeline of candidates. You approve the shortlist. You choose the hire. You view training completion, performance metrics and improvement plans on a predictable cadence.
If a new hire is not the right fit early on, we run a replacement search at no additional professional fee. You are never locked into an arrangement that is not working.
What you can count on:
Defined milestones for hiring, onboarding and training
Transparent dashboards and review meetings
Your final say on every hire and priority
A replacement search in the first 60 days if required
We Train Your Team to Perform From Day One
Hiring is only the beginning. Our proven training programs, built from years of scaling high-performing teams, give your new hires the skills, processes and confidence they need to deliver results quickly.
We have trained hundreds of marketers and driven growth for thousands of Australian businesses. Now, we bring those same playbooks directly into your business.
Training modules include
Campaign strategy, media planning and reporting
Paid media, SEO and content operations
Marketing automation and CRM systems
Growth analytics and performance tracking
Training is delivered through live workshops, recorded sessions, hands-on shadowing and ongoing coaching so your team is not just capable, they are exceptional.
Outcome
A team that thinks strategically, executes with precision and drives measurable growth without relying on an agency.
Systems That Keep Your Team High Performing
High performance is not accidental. It is engineered. We implement the processes, structures and KPIs that agencies use internally to maximise output and profitability, then tailor them to your business.
What this includes
Custom scorecards and OKRs
Weekly one-on-ones and monthly performance reviews
Clear sprint cycles, deadlines and delivery SLAs
Quality assurance frameworks and "definition of done" standards
📍Outcome: Your marketing team operates like an elite agency but is aligned completely to your business goals.
Retention Strategies That Keep Great People
Attracting talent is one thing. Keeping them engaged, motivated and loyal is another. We help you build an environment that top marketers want to stay in so you keep momentum and compound results over time.
We help you:
Design onboarding programs that set new hires up for success
Build clear career paths and progression plans
Create recognition and reward systems that drive loyalty
Establish a strong culture with flexible work policies and collaboration rhythms
Outcome: Your best people stay, and your marketing engine increases in value over time.
Not Ready to Apply Yet? Let's Talk First.
Book a free 20-minute discovery call with Alex Frew to see how building your own in-house marketing team could transform your growth.
Maybe you like the idea of replacing your agency but want to understand how it would work in your business. Or perhaps you are curious about the talent, training or systems involved before you apply. A short discovery call is the perfect next step.
In just 20 minutes, you will speak directly with Alex Frew, the strategist who scaled companies from $5 million to $330 million, led a $130 million acquisition, served on Google's CEO Advisory Board and built hundreds of high-performing marketing teams across Australia. This is not a sales pitch. It is a tailored conversation about your current challenges, your goals and how this program could work for you.
By the end of the call, you will have a clear understanding of what it takes to build a world-class in-house marketing team and whether this model is the right move for your business.
What You'll Walk Away With:
- A clear readiness assessment of whether building an internal team makes sense for your situation
- An outline of the roles and skills your business might need most
- Insights into onshore vs offshore talent and cost considerations
- A better understanding of how the recruitment and training process would work for you
- Actionable next steps you can take, whether you join the program or not
"I've built and scaled marketing teams for some of Australia's fastest-growing companies. Let me show you how to do the same."
Alex Frew
Three Ways to Fire Your Agency
Whether you need training, leadership, or a complete embedded team, there's a path that fits your business stage and growth ambitions.
Train-to-Own
Build Your Foundation
Perfect for businesses ready to take control but need the frameworks, systems, and training to build marketing capability internally.
Businesses Owners control the marketing with limited internal resources who need structure, processes, and upskilling
- Complete marketing audit and strategic roadmap
- Custom SOPs and process documentation
- Marketing tech stack setup and optimisation
- Team training and capability development
- Templates, playbooks, and frameworks
- Monthly strategy sessions with Alex
- Slack/email support for implementation questions
- Handover documentation for full ownership
- Self-sufficient marketing team
- Documented processes you own forever
- Reduced dependency on external agencies
- Clear growth roadmap for 12+ months
Fractional CMO + Specialists
Strategic Leadership + Execution
For businesses that need senior marketing leadership and specialist execution without the cost of full-time hires. Get strategy, oversight, and hands-on delivery.
Growing businesses ($5M-$50M) needing strategic direction and execution
- Fractional CMO (Alex Frew) - 2 days per week
- Access to specialist team (SEO, Paid Media, CRM, Content)
- Monthly strategy and planning sessions
- Campaign execution and optimisation
- Performance reporting and analytics
- Marketing technology management
- Team coaching and development
- Quarterly business reviews with leadership
- Senior marketing leadership at fraction of full-time cost
- Coordinated multi-channel campaigns
- Measurable ROI and performance improvement
- Internal team capability growth
Embedded Growth Pod
Your Team, Inside Your Business
The complete solution. A high-performance marketing team embedded directly into your business, working as your internal department with full strategic oversight from Alex.
Established businesses ($20M+) replacing agencies with internal capability
- Dedicated 3-5 person marketing team embedded in your business
- Fractional CMO oversight (Alex Frew)
- Full-spectrum execution (SEO, Paid, Content, CRM, Analytics)
- Custom marketing operations build
- Technology stack implementation and management
- Weekly strategy and performance reviews
- Complete process documentation and IP transfer
- Transition plan to fully internal team ownership
- Complete marketing department without hiring headaches
- Agency-level execution at internal team cost
- Full control and transparency
- Path to 100% internal ownership within 12-18 months
Not sure which path is right for you? Apply now and we'll discuss your specific situation during the discovery call to recommend the best fit.
Who This Is For
Real businesses, real frustrations, real transformations
TechCo
$12M turnover, 3 in-house marketers, burning $25K/month on agency retainers
The Problem
Sarah, the CMO, was tired of waiting 2 weeks for simple landing page changes while her agency billed for 'strategy calls' that went nowhere. Every campaign required endless briefings, revisions, and still missed the mark. The agency didn't understand their technical product, and the junior account manager kept changing.
The Solution
Within 30 days of starting with Fire Your Agency, Sarah's team had a dedicated growth pod embedded in their Slack, shipping daily. Alex personally audited their entire marketing stack and identified $180K in wasted ad spend.
90-Day Result
90 days later: In-house team running paid, content, and email independently. Agency cost eliminated. Lead quality up 156%. Sarah now presents marketing as a profit centre, not a cost.
RetailCorp
$8M turnover, 1 marketing coordinator, frustrated with agency 'black box' reporting
The Problem
James, the CEO, was paying $15K/month for marketing he couldn't understand or control. The agency sent glossy reports full of vanity metrics, but sales weren't growing. When he asked questions, he got jargon. When he wanted changes, he got quotes for 'additional scope.'
The Solution
Fire Your Agency started with a brutal audit: 60% of their agency spend was going to the wrong channels. Alex's team rebuilt their entire marketing operation with full transparency. Every dollar tracked, every decision explained, every process documented.
90-Day Result
90 days later: James's marketing coordinator now runs campaigns that previously 'required' an agency. ROAS improved from 2.1x to 5.8x. Total marketing cost down 40%. James finally understands where his money goes.
GrowthCo
$20M turnover, 5-person marketing team, outgrown their agency but scared to break up
The Problem
Michelle, the Marketing Director, knew her team could do better work than their agency, but they lacked the strategic frameworks and confidence. The agency relationship had become a crutch. Expensive, slow, but familiar. Breaking up felt risky.
The Solution
Fire Your Agency didn't just replace the agency. They upskilled Michelle's entire team. Alex embedded as Fractional CMO, bringing enterprise-level strategy. The growth pod worked alongside Michelle's team, transferring skills daily through real campaign work.
90-Day Result
90 days later: Michelle's team operating at agency-level sophistication but with in-house speed and alignment. Agency dependency eliminated. Team morale transformed. Michelle promoted to VP of Growth.
See yourself in one of these stories?
Your transformation starts with a conversation.
Meet Alex Frew
Enterprise Growth Specialised & Agency Disruptor
Alex Frew is the Founder and Enterprise Growth Specialised behind 3P Digital. Over the last decade, he has co-founded some of Australia's most successful digital agencies. Including Yes Digital, Digital Six, 2X Digital, and Fire Up Digital.
Previously, Alex led CSG, Australia's largest ICT company, scaling it from $5 million to $330 million and playing a pivotal role in the $130 million acquisition of Konica Minolta in New Zealand.
Alex served on the Google CEO Advisory Board (2019–2020), influencing Google's approach to business growth. Under his leadership, the YES Group launched 83 Google BETA programs, 80% of which were globally adopted.
Today, Alex is leading the next disruption: helping companies fire their agencies and build internal, scaleable, revenue-generating marketing teams.
What You Get:
Strategic growth frameworks proven to scale companies from startup to $300M+
Access to marketing playbooks used by top global brands and tested at enterprise level
Insider insights from Google's leadership ecosystem
A trusted, hands-on guide who's successfully built and exited multiple agencies
Proven Track Record
Built, Scaled & Sold Multiple Agencies
Before teaching others to build internal marketing capability, Alex founded and co-founded five successful digital agencies across Australia. This isn't theory. It's battle-tested experience from building marketing operations from the ground up.
Yes Digital
Co-FoundedOur People. Your Difference.
Brisbane's premium full-service digital marketing agency specialising in PPC, SEO, social media marketing, and web development. Built on the foundation of data-driven strategies and performance-based results, Yes Digital has become a trusted partner for businesses seeking aggressive growth through online channels.
Digital Six
Co-FoundedDigital Marketing with a Difference
A full-service agency optimising digital marketing for hundreds of businesses across Australia. Digital Six formulates aggressive growth strategies through online channels and executes them with an unrelenting drive for success. Known for taking the time to learn each business and crafting laser-focused strategies that maximise ROI.
Fire-Up Digital
FoundedProfessional Websites Quickly
Revolutionising website delivery with a pay-per-month subscription model. Fire-Up Digital makes professional web design accessible to businesses of all sizes with over 200+ templates, 14-day turnaround guarantee, and dedicated Project Success Managers. Perfect for businesses that need to get online quickly without massive upfront costs.
2X Digital
Co-FoundedAmplify Online Revenue & Leads
Built on a bold promise: over 95% of clients see a 2x return on their investments. 2X Digital transforms advertising and digital performance through meticulous end-to-end brand review and leverages years of performance data specific to each industry. Known for attention-grabbing creatives, razor-sharp targeting, and relentless optimisation.
3P Digital
FoundedAustralia's Pay-Per-Performance Agency
Australia's first pay-per-performance digital agency, founded after the success of Alex's previous agencies. 3P Digital ensures businesses aren't paying retainers month after month with no real benefit. The pay-per-performance approach means shared growth metrics, joint success, and no lock-in contracts. If you don't succeed, they don't succeed.
Five agencies. Thousands of clients. Alex has been on both sides of the table. He's built the agency model, scaled it, and seen its limitations firsthand. Now he's helping businesses break free from it and build something they actually own.
How It Works
A proven 5-step process to transform your marketing from outsourced to owned.
Discovery & Strategy Call
You will participate in a comprehensive 90-minute strategy session with Alex Frew, where we dissect your current marketing operations, agency relationships, team capabilities, and growth bottlenecks. We'll map your customer journey, analyse your competitive landscape, and identify the gaps between where you are and where you need to be. This isn't a sales call. It's a diagnostic deep-dive that often reveals insights you haven't seen before.
You will provide access to your current marketing data, agency contracts, and team structure. Alex will deliver a preliminary assessment document outlining your marketing maturity level, immediate opportunities, and whether the Fire Your Agency model is the right fit for your business. Success metric: You walk away with absolute clarity on whether to proceed, and if so, what the transformation roadmap looks like.
Trusted by Businesses That Now Outperform Their Agencies.
Hidrive replaced their $15K/month agency with an embedded growth pod and saw their ROAS jump from 2.1x to 7.3x within 90 days. They now control their entire marketing stack, respond to market changes in hours instead of weeks, and saved $120K annually while doubling lead volume.
Marketing Director
Hidrive
Sell In Style was haemorrhaging budget on an agency that couldn't scale their paid campaigns. After building their internal team with Alex's framework, they increased qualified leads by 183%, cut cost-per-acquisition by 62%, and built a repeatable system that generates predictable pipeline every month.
CEO
Sell In Style
Starlink Australia fired their agency after 18 months of misaligned priorities and built a high-performing internal team in 6 months. They saved $340K annually, reduced campaign launch time from 6 weeks to 3 days, and now own every piece of their growth infrastructure. No more vendor lock-in or knowledge gaps.
Head of Growth
Starlink (Australia)
"We were trapped in the agency cycle. Paying $20K a month for work that took weeks to execute and never quite hit the mark. The breaking point came when we needed to pivot our entire Q4 strategy and our agency said it would take 6 weeks just to get a proposal together. Working with Alex changed everything. Within 90 days, we had our own growth pod running circles around what the agency ever delivered. We're not just saving money. We're moving faster, learning faster, and finally building equity in our marketing instead of renting it. This isn't a service, it's a transformation. We own our growth now, and there's no going back."
James Mitchell
Chief Marketing Officer, Enterprise SaaS
Apply to Build Your Team
Get the hiring plan, the training, and the systems to make it stick.
Your Questions, Answered
We've worked with dozens of businesses making this transition. Here's what they asked before taking the leap.
Still have questions? Email Alex directly
53% of spots claimed
Deadline: 15 December 2025, 11:59 PM AEDT
Don't Spend Another Year Renting Your Growth
Every day you wait is another day your competitors build internal capability while you stay dependent on agencies. Another month of hidden fees. Another quarter of misalignment.
The cost of inaction: If you're spending $15K/month on agency fees, that's $180K/year you could be investing in owned capability. Over 3 years? $540K gone with nothing to show for it.
The businesses that apply now will own their marketing by Q2 2026. The ones that wait will still be stuck in the same agency cycle, watching their competitors pull ahead.
Takes 3 minutes. No commitment required to apply.